Services

Guiding executives and teams through overwhelm and complexity to discover possibilities that expand perspective, strengthen partnerships, and drive outcomes.

Grounded in 20+ years of HR executive experience and powered by the A.C.T.ivate™ Framework (Align · Commit · Transform), every service blend business acumen, behavioral science, and a results-oriented approach so leaders can evolve, be, and achieve; without losing themselves in the process.

A.C.T.ivate™ Coaching

Individual leadership transformation.

Ideal for: Senior leaders navigating change, expanding influence, refining decision models, or building brand.

Outcomes: Authentic executive presence. High-trust relationships. Sustainable habits/tools that integrate results and well-being.

Includes: Discovery + goals, stakeholder input/360, bi-weekly coaching, practical tools, measurable progress plan.

Duration: 6-12 months

A.C.T.ivate™ Teams

Senior team alignment & development.

Ideal for: Teams needing alignment, development of operating principles, leveraging strengths, or building conflict resolution skill.

Outcomes: Team accountability systems. Clear norms for communication. Shared language to address under or over-used strengths. Identify TKI style/increase innovation, collaboration, and problem-solving.

Options Include: Pre-surveys/interviews, 1–2 day facilitated session, playbooks, and 30-day cadence to lock habits.

A.C.T.ivate™ Culture

People strategy & organizational health.

Ideal for: CEOs/CHROs shaping culture during growth, M&A, or reorgs.

Outcomes: Strategic alignment. Values translated into behaviors. Change ready & adaptable. Increase retention & engagement. Develop strong leadership bench. Foster an inclusive, human-centered culture.

Options include: Tools and frameworks tailored to specific context; Predictive Index, PRINT, VIA, GRPI, Kotter’s Change Model, Keegan’s Immunity to Change, or Covey’s Emotional Bank Account.`

A.C.T.ivate™ Learning

Workshops & speaking engagements.

Dynamic, interactive sessions designed to inspire reflection and action. Participants walk away with practical tools to improve relationships, performance, and culture.

• Women Elevating Women → Leverage wit, will, and wisdom to create a life of wonder without burnout.

• Clarify Your Brand / Amplify Your Impact → Define and consistently live your leadership brand to strengthen alignment, relationships, and results.

• Broaden Your Perspective, Deepen Your Impact → Create cultures of connection and belonging. Delivered by a mother/daughter (Professor Alex Rodriguez) team presenting both a leadership and sociological lens.

Executive Coaching

A personalized Journey to Confident & Impactful Leadership

Coaching with me isn’t a one-size fits-all process – it’s a collaborative, reflective and action-oriented experience. Rooted in curiosity and deep listening, I create a safe, confidential space where leaders can pause, reflect, and explore new perspectives and possibilities. 

As a mom, nature lover, and lifelong learner, I believe growth happens in the moments between action and reflection. My approach blends structured coaching frameworks with real-life insights, helping you:

  • Navigate challenged with clarity and confidence
  • Cultivate habits that align with your values and strengths
  • Expand your leadership capacity while maintaining balance
  • Turn insight into action through practical, sustainable strategies

 

It’s not just about reaching goals – it’s about evolving into the leader you’re meant to BE. 

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Leadership Development

Building Strong Teams & Meaningful Cultures

Leadership isn’t just about strategy – it’s about relationships, communication, and shared purpose. My leadership development programs are designed to strengthen trust, create alignment, and empower teams to lead with confidence and clarity. 

Guided by a deep appreciation for human connection and growth, I help teams:

  • Establish norms, expectations, and a culture that fosters belonging
  • Develop communication skills that enhance trust and collaboration
  • Apply decision-making frameworks that create consistency and accountability
  • Embrace challenges as opportunities for learning and innovation

 

Whether through workshops, facilitated discussions, or group coaching, I create interactive, engaging experiences that meet your team where they are – and move them forward together. 

People & Culture Consulting

Shaping Workplaces Where People & Purpose Thrive

Culture isn’t built overnight – it’s cultivated through intentional practices, thoughtful leadership, and aligned systems. My approach to People & Culture consulting is holistic, blending big-picture vision with practical implementation to create meaningful change. 

I help organizations:

  • Assess the current state through surveys, interviews, and observations
  • Define a clear vision of where they want to go
  • Identify practical strategies to align people, culture, and business goals
  • Implement programs, training, and best practices that drive engagement and success

 

With a people-first mindset and a systems-thinking approach, I ensure solutions are not just effective but also sustainable – so your people and organization can flourish long term.

The ACTIVATE Coaching Framework - Where Clarity Meets Action

My coaching approach encompasses both the WHAT and HOW of leadership, embracing the growth process with heart, clarity, and adaptability.

A -
Alignment

C -
Commitment

T -
Time Mastery

I -
Intentionality

V -
Vision

A -
Accountability

T -
Tenacity

E -
Empowerment

Align goals with core values, aspirations, and what fuels your energy. Ask powerful questions to gain clarity and uncover meaningful direction.

Courageously commit to what matters most by cutting through distractions. Embrace the journey – challenges, imperfections, and all – while staying focused on progress.

Focus on high-impact actions while eliminating what drains energy. Adapt your time strategies to remain productive without burnout. 

Approach leadership and growth with full-hearted engagement and adventure. Develop purposeful habits that build momentum and lasting change. 

Create a compelling future vision while appreciating the present moment. Build trust and credibility by deeply understanding yourself and others.

Stay accountable to goals while adjusting course as needed. Recognize progress and celebrate growth, even in unexpected forms. 

Lean into challenges with resilience and enthusiasm. Release the status quo and engage change with confidence.

Cultivate the confidence and autonomy to lead decisively and authentically. Own your journey with gratitude, curiosity, and a commitment to growth.

Our Process

Coaching/Consulting That Delivers Your Desired Outcomes

Step 1: Chemistry Check Call

We start with a focused 30-minute conversation to explore needs, challenges, and goals. This ensures the right fit for both parties, because great outcomes come from great partnerships.

Step 2: Tailored Proposal

You’ll receive a comprehensive proposal that outlines the engagement structure, focus areas, and measures of success. Every plan is aligned with your organizational context and leadership priorities.

Step 3: Kickoff & Success Metrics

We launch with intention. Together we define what success looks like and how progress will be tracked.  The partnership may include several key stakeholders; you, your leader, your team, or your HR sponsor. Depending on the project, we clarify key deliverables, check-ins, and development plans. The focus is to solidify new thinking, behavior, and practices ensuring lasting and positive change.  

Clients set the goals and the pace. LAY-Up brings the structure, best practices, and accountability to ensure desired outcomes.
— Lisa A. Yarussi

Executives and CHROs trust LAY-Up because we:

Understand the pressure of growth, disruption, and complex people dynamics.

Create a safe, strategic space for leaders to reflect, recalibrate, and grow.

Deliver measurable impact for the organization and leadership. 

Helping Leaders Identify & Practice New Ways Forward

Uniting Teams around shared principles & best practices

Developing Employer of Choice cultures

The Difference we Make:

Demonstrated Excellence

With over a decade of experience in coaching and consulting, we have a track record of empowering women entrepreneurs to achieve remarkable growth and success.

Personalized Approach

We understand that every business is unique. Our tailored strategies and customized plans ensure that you receive the specific support and guidance you need to thrive.

Community and Networking

Join a vibrant network of like-minded women entrepreneurs. Our community provides opportunities for collaboration, mentorship, and invaluable peer support.